Will we ever go to the doctor again? With the pandemic shift to remote medicine, this panel would review what changed, what still has to change, and what the future of healthcare may look like - all with the lens of branding and how brands can continue to engage audiences.
In this session you will hear the one-of-a-kind journey to bring Target's media measurement platform to life. This keynote explores the unique challenge that Target encountered, and the custom-built technology journey to bring best-in-class measurement to the industry.
Business-as-usual won’t cut it in a time of flux. You’ve got to be agile enough for today and resilient enough for tomorrow—whether that’s being ready to meet consumer demand, drive full-funnel results, or prepare for a cookieless future.
Join Kate Stanford, Google’s VP for Ads Marketing, to explore a real story of what it means to be ready. Tune in to hear directly from senior leadership at Mondelēz International on how they pivoted their teams that were traditionally built for mass...
Spirits industry veterans Erin Harris, Dan Sanborn and Dia Simms recently announced the formation of Pronghorn, a company dedicated to diversifying the Spirits industry starting with the Black community. Their goal is audacious - to create a successful template for diversifying entire industry ecosystems - while generating more than $2B in economic value over 10 years.
Conley Fitzpatrick will sit with the cofounders to discuss what success looks like and how they plan to get there.
Grubhub and First Tube Media's Sound Bites program started as a hybrid event, went all-digital during the pandemic, and is now once again a hybrid franchise. It features the fastest-growing music talent and established acts like Megan Thee Stallion. Find out how this approach reaches new audiences, builds brand affinity, and drives Grubhub orders. Oh, and how Sound Bites regularly reaches #1 on Pollstar's weekly Livestream Charts.
Data and Creative have become closer partners than ever before. Marketers now have an informed understanding of their audiences and how to develop tailored creative assets and messaging that specifically resonate with targeted audiences and drive DTC performance. Hear from the execs trailblazing in NFTs, major sports/entertainment events and premium jewelry on how new DTC data-driven media methods are setting the next trends for marketing's mainstream.
With a growing focus on diversity, inclusion and equity, more brands than ever are engaging with the LGBTQ+ community through new and innovative outreach. Research published earlier this year from Gallup found that between 2012 and 2020, the domestic LGBTQ+ population increased from 3.5% to 5.6%, an increase of 160%, and those numbers only go up each year.
Our panel will explore the ways in which advertisers and marketers can tap into the richness of the community through approaches...
TheGRIO.com/CNN White House Correspondent, April Ryan will join Byron Allen, Founder, Chairman & CEO of ALLEN MEDIA GROUP/ENTERTAINMENT STUDIOS to examine the state of the advertising industry in America. Allen, who has lead the BLACK OWNED MEDIA MATTERS movement in the last year with webinars and the first-ever BLACK OWNED MEDIA UPFRONTS, will reveal how the yoke of systemic racism is still plaguing the industry. As American society addresses inequities in its judicial system, Byron Allen...
Creator Programs Lead at LinkedIn, Callie Schweitzer, sits down with veteran marketing executives, including Diageo's SVP of Marketing, Sophie Kelly, Equinox's CMO, Peter Giorgi, and VP of Marketing at DoorDash, Kofi Amoo-Gottfried to discuss the influence of the creator evolution on brand positioning.
Creators are an essential component of the way our internet works now. The growing democratization of creativity and attention is redefining how tastemakers are made, and how influence is earned.
Join the 3AF (Asian American Advertising Federation) for a provocative conversation with leaders discussing the resilience of the Asian American community, and the the challenges and new opportunities emerging post pandemic. It's time to bust the model minority myth and inspire more accurate storytelling of their progress, growing influence and impact.
Craig Kostelic, Chief Business Officer, U.S. Advertising Revenue and Head of Global Advertising Solutions, Condé Nast joins our hosts live at Advertising Week New York to talk about culture, media and much more.
